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Justin Vernon Doesn’t Care For Beyonce Doing Sponsorship Deals With Pepsi

Bon Iver maestro Justin Vernon would prefer if Pepsi and the almighty Beyoncé kept their distance from one another. (No, Vernon is not a co-owner of RC Cola. Get that conspiracy theory outta here.)

In a recent chat with The Guardian, the folk rocker talked about a variety of subjects ranging from his Bon Iver hiatus (“I had mental stuff, stuff I felt needed healing.”) to Kanye West (“Kanye speaks of how you have to love yourself. And believe in yourself.”) to his upcoming record 22, A Million (It’s sorrow and pain explaining joy, and family, and fear of death, and love.). You may have popped in to see what new details have been wrung out about his new release, but let’s be real: Justin Vernon talking about Beyoncé is the star attraction of this one-on-one because Beyoncé is always the star attraction everywhere she goes.

Vernon shared a bit of his philosophy with the UK paper and expressed disappointment that a star like Beyonce would snap up a sponsorship deal with Pepsi.

“You can never be self-righteous, but it’s okay to be a little righteous. You have to believe in something. Like, I’d prefer Beyoncé didn’t do a Pepsi tour. Do not take two million dollars from Pepsi and be a role model for young girls. Do not do that. That stuff does anger me. And I feel like I am not afraid to talk about that stuff.”


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