In the wake of Kim Kardashian West‘s Paris robbery, the Keeping Up with the Kardashians star has suspended all commitments indefinitely and stopped posting on social media — decisions that could cost her more than $1 million a month.
Since Kardashian West was gagged, bound and robbed at gunpoint of nearly $11 million worth of jewelry in her No Address Hotel room in Paris on Monday morning, she has intentionally retreated from the public eye both online and at in-person events. But although her monetary losses may be significant in the short-term, a financial expert tells PEOPLE that she could capitalize in the long-term — if she “positions [her return to social media] correctly.”
Celebrity financial adviser Samuel Rad tells PEOPLE that Kardashian West’s “overall brand is generating at least $1 million a month through just general posts, not including anything that’s specifically being contracted with companies,” which is separate from special event appearances where he estimates she racks in between $200,000 to $300,000. Rad also estimates that her personal, non-ad-related posts “are worth at least $20,000 a piece to her overall brand.”
Despite her potentially “losing about a $1 million a month” through her withdrawal from social media alone, Rad tells PEOPLE that her return to posting could benefit her in the long term: “I think what’s going to happen is the first post she’s going to put up after not having posted for [a while], it’s going to get so many more followers and hits. I think that it might actually end up helping her. Especially if Kim positions [her return to social media] correctly … I think it could be a really big moneymaker for her brand.”
“People are hoping to hear from her,” Rad states, and adds “if Kim positions herself correctly, she can have a real blockbuster media score.”
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